Why is Moutai so valuable?

Why is Moutai so valuable?

U.S. manager Capital Group is among Moutai’s backers. Enthusiasts point to the scarcity value of Moutai’s namesake baijiu, since production is limited, and the growing disposable incomes of China’s middle class. Premium baijiu is a status symbol and is bought for gifts, weddings, parties and investment.

How much is Kweichow Moutai?

Buyers regularly spend about up to 900 yuan (£91, $127) for a bottle of Kweichow Moutai baijiu but the price can rise dramatically for rare and good vintages. Some bottles sell for up to $20,000.

What does Kweichow Moutai do?

Kweichow Moutai Co., Ltd. is a partial publicly traded, partial state-owned enterprise in China, specializing in the production and sales of the spirit Maotai baijiu, together with the production and sale of beverage, food and packaging material, development of anti-counterfeiting technology, and research and …

What kind of alcohol is Kweichow Moutai?

Maotai or Moutai is a style of baijiu, a distilled Chinese liquor (spirit), made in the town of Maotai in China’s Guizhou province….Maotai.

Type Baijiu
Introduced Qing Dynasty
Alcohol by volume 38.0%, 43.0%, 53.0%
Proof (US) 76, 86, 106
Colour Clear

How do you drink Moutai?

Maotai should be tasted at a temperature between 20 and 25°C, in tulip-shaped glasses to concentrate the aromas. Pinch your Maotai glass at the base with all five fingers to avoid altering the temperature, and hence the aroma of the liquor, with the heat of your palm.

Is Moutai a good investment?

Kweichow Moutai has recorded good financial results by achieving decent growth and maintaining positive cash flow and mostly zero debt over the years. Its brand equity can hardly be duplicated, and it has cemented its position as the liquor of choice among Chinese consumers.

How much is my bottle of Moutai worth?

The key attributes are the quality of its appearance, the vintage (older equates to better and more expensive), rarity and authenticity. At auction, prices can range from RMB 2,000 (around $290) to more than RMB 300,000 (around $43,600) a bottle.

Where is Kweichow Moutai?

Founded in 1999, Kweichow Moutai is based in Renhuai, Guizhou Province. It is headed by chairman Yuan Renguo. The distiller is listed on the Shenzhen Stock Exchange. Baijiu, has an alcohol content of around 40% and is particularly popular in China’s cold northeastern and inland areas.

Does Moutai age in the bottle?

Does Moutai change in the bottle? Yan: It evolves in the bottle. It’s less fragile than wines and it has greater longevity, but it does evolve over time. The evolution is due to the special yeast called “Qu”.

What does Moutai baijiu taste like?

More favorable reviews of baijiu by Westerners have called it funky, with a rotting, sweet fruit flavor and a touch of nuttiness. Some types have an aroma similar to soy sauce. The complex flavor arises from a production process that has been passed down from generation to generation over thousands of years.

How do you drink Kweichow Moutai?

How is Kweichow Moutai made?

How is Maotai made? The liquor is distilled from fermented hongyingzi sorghum. During harvesting, only golden grains that are hard, plump, uniform and thin-skinned are selected. The fermentation begins with the making a qu — a ‘starter’ containing yeast — which is then mixed with the sorghum.

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