Why Overdeliver Works So Well In Business
In today's business world, there seems to be many advocates of getting results fast. Making money has been the no.1 priority of all businesses. When it comes to building long term success, one thing stands out from the other strategies : OVERDELIVER
Underpromise and overdeliver has been the key to success for many companies. Consider the story of Amazon. The boss of Amazon, Jeff Bezos is so customer focused that he was able to deliver what many online retailers couldn't. His attention to detail, his attention to customer's experience on his site and the relentless pursuit to make customers happy was the key to Amazon's rapid growth.
What does it mean to overdeliver?
It simply means giving way much more than what the customer expects for what he or she has paid. If they are paying you $100 for your service, you give them $120 worth of work. That $20 extra effort may not eat too much of your time. The rewards are great as well.
Some examples of overdelivering are:
- Being courteous to customers who had purchased your services 6 months ago
- Offer to fix the problem with their computer for free
- Throw in extra benefits that customers did not expect
- Giving an extra slice of cake for a romantic dinner
- A travel agent brings tourists to 2 extra spots
- Throwing in a small bag of kibble when the customer purchases his dogs favorite food
- Wash your customer's car after he spends $200 fixing it in your garage
- Drive your customer back home if they didn't have the transport
- Offer a smile and ask how their kids are doing in school
The immediate rewards are close to ZERO. But the long term benefits to you and your small business is tremendous. Try It. You will love it.
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"If I have seen further than others, it is by standing upon the shoulders of giants." Isaac Newton
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