Jeff Bezos Secret To Success - Customer Experience

We all have heard the saying "The Customer Is Always Right". It works wonders in the business world but Jeff Bezos has taken it to another level. He is obsessed with customer experience. When most CEOs of a company are busy looking at the bottom line or keeping competitors off, Bezos tries another approach.

Putting customer ahead of the company and its shareholders is his secret to success.

Amazon which was once a relatively unknown company has now grown into one of the biggest online store. Amazon is synonymous with "buy stuff online". Named after the biggest river in South America, no doubt Bezos wanted to be one of the biggest stores in the world.

amazon riverJeff Bezos named his company after South America's biggest river

If you go to its website you will notice a few things:

  • Simple layout and design
  • Customer writing their own reviews
  • Rock bottom prices
  • Same day delivery for most places
  • Overnight delivery
  • Bargain items
  • Recommended items
  • Downloadable Ebook versions
  • Ordinary people can publish their own books
  • Ratings for items

There are so many useful features that keeps customers coming back for more. Some people even read all the reviews of a product on Amazon before buying them. All these things were not offered in traditional online stores till Bezos came.

It is said that Bezos is so customer obsessed that he has an email where any customer can reach him. Unlike many top dogs, Bezos personally answers most of the emails. Comments are used to shape the ideas and direction of the company.

Being customer focused has brought wonders to Jeff Bezos' life. He is now one of the richest person in America boasting a net worth of $29 Billion. The stock price of Amazon has risen from $1.50 to over $300 in less than 20 years.

Putting customers first truly pays off in the long run.

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