Jean Claude Decaux
Jean-Claude Decaux is a French businessman cum entrepreneur who has a net worth of $5.2 billion. He earned a major share of his net worth and recognition from advertising. He is the Chairman of JCDecaux, an outdoor advertising firm which he founded. His children Jean Charles and Jean Francois serve as the Chief Executives of the company.
Read also : Richest People In France, Richest People In Europe
The company was founded in 1964 and the first task of the company was to put up ads in bus stops and public toilets in Lyon. But it gradually expanded and it started setting up ads in subways, airports, malls and even billboards throughout Europe and Asia Pacific. Today the ads can be seen in more than 50 countries across the world. In 2009, however, JCDecaux suffered a sharp fall in revenue which totals to 12%. This was the first major struggle of the company since its inception in 1964.
In 2010 JCDecaux became the largest outdoor advertising company in the world with more than 10,000 employees in more than 55 countries. In 2012 the company struck a lucrative deal with Sao Paulo for setting up the advertising faces on 1,000 clocks. This is a great leap forward for the company that will usher in more revenues in the coming years.
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