The Greenberg family is one of the most renowned and richest families in Canada. It is a family that boasts a net worth of $1.45 billion, which derives from Astral Media Inc. This is a family-held business that was founded by four brothers namely Harold Greenberg, Sidney Greenberg, Ian Greenberg and Harvey Greenberg. The four brothers established the company in the year 1961, and has transformed it into a highly successful media company.
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Astral Media Inc is now focused on out of home advertising, radio, television and digital media properties. The company has more than 2,800 employees in 8 Canadian provinces. This media house has grown to operate 24 pay and specialty television stations, more than 9,500 out-of-home advertising faces and 84 radio stations. The company also operates more than 100 websites.
On 16th March, 2012 an announcement was made citing that Astral Media has signed an agreement to sell the company to BCE Inc. On 18th October of the same year, BCE’s bid to purchase Astral was denied by the Canadian Radio-Television and Telecommunication Commission. Ian Greenberg has been serving as the President and Chief Executive Officer of the company since the year 1996. Ian is married to Linda Greenberg, with whom he has three children.