Adolf ‘Adi’ Dassler established Adidas in 1924 in Bavaria, Germany. His dream was noble: to provide athletes with high quality equipment. To achieve this dream, he used a lot of innovation which resulted in the first pair of spiked football boots.
In fact, these were the same boots that were worn by the German national team when they faced Hungary in the 1954 World Cup finals. The Germans won, and in turn, Adidas won the world’s respect. Since then, the company has earned its place among the world’s sportswear giants producing clothes, shoes and a wide range of accessories.
It is however worth noting that at some point during the formative years of Adidas, Adolf was working alongside his brother Rudolf and they were trading as Gebrüder Dassler Schuhfabrik i.e. Dassler Brothers Shoe Factory.
However, domestic squabbles between the two caused such a rift between them that they could no longer work together. So Rudolf left and set up Puma while Adolf remained and renamed the company Adidas.
Adolf died in 1978 but he’d probably be very pleased with what his company has become having acquired Reebok, TaylorMade-Adidas Golf Company and Rockport. The company also has shares in FC Bayern Munich.